Optitex, the fashion design software, features a
brilliant 3D virtual prototyping platform, was communicating a very technical,
even clinical approach. We have taken a journey with Optitex to freshen up the
brand and reinvent its story, resulting in an accessible, charismatic, creative
and imaginative identity that speaks directly to their consumers’ core values:
creativity, out-of-the-box approach, inspiration and chic.