Facing the data
Imitating human intuition, Equivio develops text analysis software. We sought out to create a brand that is far more than an e-discovery tool. We wanted to position Equivio as an industry leader, a brand that is passionate about the discovery process and a bridge between people and an endless ocean of data, turning the search process from an ordeal to a journey. Equivio was recently purchased by Microsoft for $200,000,000.
Moving with humor
Even super serious researchers have a funny bone. Positioning Equivio as a leader meant also loosening the corporate tie. Transforming a “boring” service into an exciting brand in an authentic way that revolutionizes the way consumers relate to the entire category.