How do you turn a tech expo into something people follow, almost religiously? Make it a new world order movement. Recognizing that A.R./V.R. and wearable devices are the future, we set out to create a movement dedicated to push humanity forward under the calling “Superpowers to the People”. Visitors turned into followers. Followers - into participants. Participants - into members. We ended up creating a mass of truly involved audience and a powerful, inspirational brand.