December 29, 2020

Stop lying to us

How much B.S. can advertisers force-feed us in a single commercial break? Have you ever watched a commercial and asked

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December 29, 2020

Stop lying to us

February 10, 2021

Why Don’t We Aspire to be Loved?

When you gave the brief to your branding agency, did you ever say: “I want my customers/ clients to LOVE my brand...

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November 8, 2020

What does your brand sound like

To me, Apple will always sound like the Mac startup chime, as it should. After being a part of our lives for...

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November 2, 2020

The age of assholes

It's almost impossible to ignore the fact that we are living in the golden age of assholes...

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October 29, 2020

Her name was Lola

If you like Piña coladas, or if your name is Luka, or if you are on a dark desert highway...

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