The science of chic

Optitex, the fashion design software, features a brilliant 3D virtual prototyping platform, was communicating a very technical, even clinical approach. We have taken a journey with Optitex to freshen up the brand and reinvent its story, resulting in an accessible, charismatic, creative and imaginative identity that speaks directly to their consumers’ core values: creativity, out-of-the-box approach, inspiration and chic.

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