Superpowers to the people

How do you turn a tech expo into something people follow, almost religiously? Make it a new world order movement. Recognizing that A.R./V.R. and wearable devices are the future, we set out to create a movement dedicated to push humanity forward under the calling “Superpowers to the People”. Visitors turned into followers. Followers - into participants. Participants - into members. We ended up creating a mass of truly involved audience and a powerful, inspirational brand.

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Always Evolving

Every year our superheroes get a new flavor and the visitors fall in love with their story all over again. As a leader of the “Superpower to the People” movement, AWE makes sure that we keep the brand fresh and true to the promise.

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